FMCG marketing. Connect the consumer and trade story.

01

Separate consumer and trade needs

A household shopper may need a clear product benefit and where to buy. A retailer may need a range overview and a route to the commercial team. Putting both audiences into one generic campaign can leave neither with enough information.

• Consumer pages explain the product and availability.
• Trade materials explain the range using approved facts.
• Separate calls to action route questions to the right team.
• Commercial terms are supplied and approved by your business.

02

Create assets that survive handoff

An agreed product story can inform web pages, short videos, sales sheets and point-of-sale artwork. Version control matters: pack sizes, product names and availability should agree across formats. We can build a reusable content structure rather than treating every post as a disconnected task.

03

Plan activations around actual feasibility

A retailer event, product demonstration or community activity needs an approved location, staff, materials and reporting method. Any production, sampling stock or placement costs are agreed separately. We do not claim a pre-existing retail network, guaranteed shelf space or access to distributors.

04

Capture interest without confusing it with sales

Trade enquiries should include the business type, market and product interest. Consumer questions need a different response path. Record the source and next action, then review which enquiries progressed. A QR scan, video view or leaflet handout is not a sale.

05

What the first brief should establish

Share the approved range, priority market, available materials and who handles commercial enquiries. Tell us whether the immediate need is consumer awareness, retailer communication or a specific activation. We can begin with one defined deliverable; wider rollout depends on evidence, capacity and budget.