# Property launch distribution brief
DaaS.media | Planning template — no client results implied

## 1. Project and approvals
- Project name: [approved name]
- Location and official source: [verify]
- Current project status and date checked: [verify]
- Approved pricing and availability source: [verify]
- Required disclosures and reviewer: [business to confirm]
- Rights to imagery and site access: [confirm]
- Final content approver: [name/role]

## 2. Buyer questions
- Intended buyer requirement: [describe without assumptions]
- Questions sales teams actually hear: [list]
- Evidence available: [sources]
- Assumptions to test: [separate from facts]

## 3. Objective and scope
- One primary objective: [define]
- Useful next action: [enquire / request information / arrange visit]
- Page and content deliverables: [list]
- Channels and the role of each: [list]
- Owned channels currently available: [list]
- Partner access requiring confirmation: [list]
- Production, media, creator and printing costs: [confirm separately]
- Explicit exclusions: [list]

## 4. Enquiry workflow
- Initial fields required: [minimum necessary]
- Qualification definition: [agree]
- Enquiry owner: [role]
- Follow-up process and next action: [agree]
- Secure handling of buyer information: [agree before collection]

## 5. Review
- Baseline and measurement period: [record]
- Genuine enquiries: [actual count only]
- Qualified discussions: [actual count only]
- Visits scheduled / completed: [separate counts]
- Changes to offer or availability: [record]
- Evidence and limitations: [record]
- Next decision: [continue / revise / stop]

Do not enter sensitive buyer records in a public or broadly shared brief.
Discuss your distribution goals: contact@daas.media