01
Start with the occasion, not the platform
A weekday lunch, a family celebration and a delivery order are different decisions. We begin with your menu, catchment, capacity and the occasions you can reliably serve. A café may need better neighbourhood discovery; a cloud kitchen may need clearer product and ordering information. We agree one priority before producing content.
- Identify the dining occasion and customer catchment.
- Check that opening hours, menu and ordering destinations agree.
- Choose a useful next action: reserve, view the menu, order or enquire.