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Can a customer find the next step?

Work through this checklist on a phone using your restaurant’s real pages. It helps identify information gaps; it is not a ranking score or a promise of more bookings.

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01

Check the basics customers act on

Compare the restaurant name, hours, menu and contact details across the website and existing profiles. Test menu links and ordering destinations. Ask the owner to verify seasonal hours, accessibility information and the current service model.

02

Review the mobile menu

Can someone read dish names and prices without repeatedly zooming? Is the menu current? Confirm dietary and allergen information with the business rather than inferring it from dish names. Keep important information available as readable text where practical.

03

Follow the booking journey

Try the route from the homepage to a booking or group enquiry. Record broken links, confusing choices or missing information. Test with clearly labelled test details and avoid creating a real booking accidentally.

04

Review original content and permissions

Check whether images represent the current food and space. Confirm permission to use photography and identifiable customer images. Remove outdated offers and do not imply creator endorsements that were never agreed.

05

Make an improvement list

Prioritise incorrect information and broken actions before cosmetic changes. Assign an owner and date to each item. After changes, repeat the journey and document what improved; use actual booking and enquiry records to assess business outcomes.

Useful questions.

Should I create a Google Business Profile for a fictional restaurant?

No. Only represent a genuine eligible business with owner authorisation.

Can this checklist prove SEO success?

No. It identifies practical issues; search visibility and customer outcomes require separate measurement.

KEEP EXPLORING

Start with a clear brief.

Remote campaigns across India. Local shoots and activations depend on the brief.