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Use this editable Markdown template to collect the facts and decisions a property campaign needs. It is a planning worksheet, not legal advice or a substitute for project approvals.
Download editable brief (.md)01
Record the project name, approved location, current availability and the source of each public claim. Assign a person to approve price, imagery, project status and required disclosures. Leave unknowns marked for review rather than guessing.
02
List the questions buyers ask before making contact. Identify the audience you intend to reach and why the project might fit their requirement. Separate verified evidence from assumptions you want to test.
03
Select a small set of channels with a clear role for each. Record who owns content, what requires production and whether media, printing or creator fees are involved. A no-ad-spend plan can still have delivery costs.
04
Name the enquiry owner, required initial fields and next action. Define the difference between a new enquiry, a qualified discussion and a scheduled visit. Do not put personal buyer records in a publicly shared brief.
05
Record the starting position, observation period and changes made. Review relevant enquiries and sales feedback alongside traffic. Use the same definitions throughout so a rise in low-quality enquiries is not mistaken for success.
Open the Markdown file in a text editor or copy its sections into your document tool. Replace the bracketed prompts with approved information.
No. The template is available directly without a signup.
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